Logo Design for a Surf and Beachwear Shop in Suffolk, UK
We were hired to work on the logo design for a Surf shop in Lowestoft that would also double as the brand for their new range of surf, beachwear and surf accessories.
This was a very fast process as the client had little time to get things up and running and they knew exactly what they wanted it was just a case of making sure it was nice and simple and easy to recognize.
The colours were the only thing that was undecided as the label material hadn’t been decided on so we worked almost up to the end in black and white as seen below.
The last changes we made were to choose some colours that would look nice on the approved fabric for the labels which was to be a dark blue, we decided to do the waves in an obvious light blue ‘wave’ colour and also try it in a more ‘in your face’ brighter colour which we decided was to be yellow.
You can see below the alternate yellow version that was never used.
September 5th, 2008 at 10:34 am
Comment Test for LogoDesign-UK
September 17th, 2008 at 11:43 am
Oh - I love the green/yellow one. Kind of reminds me of some of the older bodyglove designs.
September 30th, 2008 at 10:30 pm
Great work again, liking the hand drawn (if I remember rightly) typeface
Gareth Coxon - Dot Designs last blog post..Artist / Designer Interview 3 - Kim White
October 1st, 2008 at 10:46 am
Thanks for the kind words