Logo Design for a Fitness Equipment Company in Wales.
We were hired to be the logo designer on a new Fitness Equipment Label and Gym based in Cardiff. The company will be shipping Fitness Equipment to other Gym’s in Wales and other parts of the UK.

The logo itself had to show strength and appeal mainly to the weight-lifting community, we were also asked to include the initials F and R as the company owner trades using his own name rather than a business name. Using the F and R we found we could join them in an abstract way to form a kind of weight-lifting outline.



November 20th, 2008 at 2:39 pm
This is a awesome logo, the logomark is perfectly formed and balanced between the initials the shape of a person. I it one and the other at the same time.
Just works really really well.
Graham
November 20th, 2008 at 2:52 pm
Thanks for the kind words Graham
November 29th, 2008 at 6:20 pm
Wow I really like this one.
Jon Williamss last blog post..Design issues are fixed
December 1st, 2008 at 12:17 am
Very much like the simpility of this logo. Nice design!
January 16th, 2009 at 1:50 pm
Great shape, i immediately saw the guy formed by the letter F and R.
Well done sir!!!
January 18th, 2009 at 10:21 pm
Love it mate.
Joe Whitleys last blog post..Nike OZ 3 Mid Mallet/Blade Putter
January 21st, 2009 at 10:22 pm
That is a truly fine looking logo. I just can’t stop loving those two R’s in the guy showing muscles. Great job with the colors too! This logo is going to be easy to fit in any accessories like business cards and letters, USB-meories.
January 22nd, 2009 at 5:39 am
Wow. That’s a lovely logo. One of the best I’ve come across in few weeks. Or maybe months. Simple and nice. Colors are just awesome. And the logo is so perfectly balanced. Overall almost a perfect logo. Nice stuff. Keep it up. Cheers
January 23rd, 2009 at 2:55 pm
Yes, good one is that
also great for my fitness buddies. thanks
January 29th, 2009 at 7:14 am
Really great logo. I like the simplicity of the desgin, and the use of light color with the dark grey background. As well I like the FR looking like nice buldging arms! Sharon
January 30th, 2009 at 7:13 pm
Brilliant mate.
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February 4th, 2009 at 5:45 am
Brilliant. Lovely logo. Love the mirrored ‘R’ thing. Great logo. Keep it up. Cheers
February 6th, 2009 at 4:15 am
Really cool logo; stylish but masculine.
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February 7th, 2009 at 6:26 pm
Yup, totally masculine. It looks real awesome though. Love every bit of it. Simple but has a lot of things to say. Great job
February 16th, 2009 at 2:29 am
Wow Toon, this is a smart logo. I always like corporate logos of which you know right away what type of products/services are provided, even if text is missing. And this one clearly does. The F and the R align beautifully too. And the wide nature of the font you used immediately associates you to heavy duty muscles. As a matter of fact, after viewing it again, it’s even so strong that you have to look twice to recognize the F and R letters.
Brilliantly done!
February 18th, 2009 at 11:58 pm
really nice logo – makes me wanna go to the gym!
February 20th, 2009 at 3:55 am
That’s a really neat logo. Looks really professional and nice. And masculine. Nice work with it. its all perfectly balanced and simple. It sometimes amuses that such a simple thing can look so awesome.
February 23rd, 2009 at 11:43 am
Nice logo you created up there. I will surely recommend you to my friends who want to hire a designer to design for their logos.
Miles Dugos last blog post..Understanding Foreclosure Bankruptcy
February 27th, 2009 at 4:56 am
That’s a really nice logo. Cool rather than nice. Looks so pro and masculine. Great work with it. Keep it up. Any other logo’s you have done?
February 27th, 2009 at 3:09 pm
Nice work with the logo. Really like the simplicity. Keep up the good work.
February 27th, 2009 at 9:35 pm
That is a nice logo. Gives me a plenty of ideas for my new fitness blog I’m building.
February 28th, 2009 at 9:17 am
That’s a really cool logo. Nice work with it. something like that would be really cool for a basketball team logo. Good job anyway. Cheers
March 2nd, 2009 at 3:46 am
I have to hand it to you that is a sweet design. web 0.2 each you heart out. well done.
Arron Daviess last blog post..Web 2.0 – An Explanation from a Web Design Perspective.
March 31st, 2009 at 4:13 pm
Wow!! this logo is amazing. What grabbed my eyes in this logo was the Reflection of the letter “F” being “R” it really is a good idea indeed. Very attractive logo. I think this logo is soo perfect for a fitness equipment company. CHeers!!
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April 1st, 2009 at 2:54 pm
Well clever that mate. Very clever.
Joe Whitleys last blog post..The Trion:Z Necklace
April 8th, 2009 at 4:02 am
That’s a really awesome logo. Certainly a really really good one. Your have talent. All the best with the other work. Cheers
June 5th, 2009 at 9:15 am
nice logo…
this suits perfectly to fitness niche…
June 26th, 2009 at 7:44 pm
This logo looks very professional.For a fitness company it matches perfect. Logo has used font but it still look like a body builder. Just perfect!
July 27th, 2009 at 2:35 pm
Logo of Frank Rexom fitness equipment looks robost. It is meaningfully giving an impression of a weight lifter.It is clutterless and clean. Good & great ! ( Color of letters F & R could have been more bright )
July 28th, 2009 at 12:22 pm
I’ve gotta hand it to you. Your designs are work of wonders. Love them. Great job with it. Cheers
August 2nd, 2009 at 5:07 pm
Brilliant. Lovely logo. pretty creative and like the colours chosen….cheers
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August 15th, 2009 at 6:31 pm
The logo looks pretty sweet. I actually need a logo for my new site…how much do you charge?
Tom T.
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August 18th, 2009 at 6:25 pm
Nicely done, I like this logo, I think you were able to capture what they wanted you too quite well with showing strength and incorporating the initials and trade name.
November 1st, 2009 at 9:47 pm
Sharp logo. Would you be able to make a logonfot my upcoming fitness company? Please contact me. Thanks
December 1st, 2009 at 9:57 pm
Wow, that logo is sick. Really fits for a the company. Nicely done.
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January 22nd, 2010 at 1:38 pm
Nice work. Fits nicely, not too flashy, easy on the eyes.
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